June 2011
Social Media – Leveraging the “Customer Conversation”
Everyone is talking about social media these days, and for good reason. If you are not involved with social media marketing you are missing out on a tremendous opportunity.
But most of the focus on social media is centered on ways to reach out to customers and foster relationships. Very little discussion is centered on using social media to understand what customers are saying about your company and their experience with your products and services.
What customers are saying about your company in social media can dramatically impact your brand equity if you are not actively managing the “customer conversation.” What can you do to uncover risks to your brand and unearth new opportunities in the marketplace?
We’ll explore all of this and more in this episode of the Document Strategy Podcast.
Time – 29.24
Sponsored by:
Cincom
Crawford Technologies
Craine Communications Group
{ 1 comment }
Very good post. At a minimum, dealers need to watch for mentions on the big 3 social networks. As we help dealers develop social media strategies, we find this is an often-overlooked aspect of the strategy.
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