If your business is not involved with some sort of social media marketing you are missing a tremendous opportunity to reach more customers and build better relationships with the customers you already have. But the real marketing test of social media is how well your efforts translate into increased sales and service. Best-selling author Dave Kerpen says that social media success is often dependent on how “likeable” you are. Dave’s book, Likeable Social Media spent time on both the New York Times and the USA best seller lists. In this episode Dave talks about some of the social media techniques he has used to successfully redefine the brands of companies like 1-800-FLOWERS.com, Neutrogena, and Verizon…and what we should know in order to make the most of the ever-evolving landscape of social media.