In today’s data-driven business environment information equals power. Power to understand, power to personalize and power to make more intelligent business decisions. But harnessing the power of data takes a thoughtful strategy and a customer-centric approach. That’s what I’ll be discussing with this month’s guest, data guru Mark Donatelli. Mark is the director of Global Data Services at Acxiom where he works with multinational, consumer-focused companies on four continents to design strategies for data-driven marketing. I’ll ask Mark about harnessing the power of data to drive better communications and ultimately more profitable relationships with customers. Plus, he’ll explain what he calls the “zero moment of truth” when customers are most likely to buy and how can companies position themselves to take advantage of that moment of truth.