The world for Business to Business (B2B) companies is critically different from the world of their Business to Consumer (B2C) counterparts, but those differences are often overlooked, so says best selling author B2B business expert Sean Geehan. Sean’s book “The B2B Executive Playbook” has made several National Best-Seller lists, including: USA Today Wall Street Journal. In this episode we will explore the different challenges and opportunities B2B firms face, relative to their B2C brethren and how those challenges and opportunities should be accounted for in the design of your document and customer communications strategies. How can executives, decision makers, and change agents at B2Bs integrate an effective document strategy? And what does all this mean for document and info-tech industry professionals? …all of this and more in this month’s episode.