When it comes to marketing and customer communications, success is often found by looking at the relevance of the message. Provide customers with relevant and timely information and it’s more likely that you’ll capture their attention. But how can you leverage the concept of “relevance” to improve your bottom line? What part should it play in your document strategy? Sandra Zoratti, the co-author of the book Precision Marketing: Maximizing Revenue Through Relevance, is an expert in global marketing and has worked for industry leaders like IBM, Ricoh and Avery Dennison. We’ll discuss her new book, and ways that companies can make the most of their marketing efforts through relevance, technology and document strategies that work.