The Impact Equation – DSP052

by kevinadmin on May 2, 2013

Are you making things happen or just making noise? Marketing industry researchers tell us that typical a American consumer is exposed to as many as 5,000 marketing messages every day. Technology analysts say that we create 2.5 quintillion bytes of data – every day. With all this chatter and all this information it’s a fair question to ask in your business, your document strategy, your professional career: Are you making things happen or just making noise?

That’s what we’ll be discussing with Chris Brogan, the New York Times best selling co-author of the Impact Equation. How can you have impact in a world overwhelmed with media, messages and information?How can you build influence and trust with your customers and your audience? How do you take a good idea to the next level of impact?All of this and more in this episode of the document strategy podcast.

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Crawford Technologies
Craine Communications Group
McGraw-Hill Professional

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