Contrary to the popular notion that “print is dead,” it seems that printed communications are enjoying a quiet comeback. Response rates for direct mail have actually been on the rise in recent years, especially when the content is personalized, targeted and relevant to customers. Analysts estimate that the global printing market will reach well over 700 billion in 2014. That’s a big number considering the cultural and business trends toward going paperless.
What does all of this mean for professionals in the printing and customer communications business? We’ll ask Jim Hamilton, Group Director with InfoTrends, the U.S.-based market research firm. Jim has been tracking and evaluating the latest developments and innovations in production printing worldwide. What are the most important insights and challenges? How should companies, providers and suppliers adjust to changing market demands? And what should professionals do to stay engaged, relevant and on top of changes in the field? All of that and more in this episode.