Starbucks is one of the best-recognized and admired brands in the world, and a company that singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon – a result of the company’s exemplary leadership practices.
How did Starbucks defy the recession? Which principles can companies use to improve their customer experience? What can ‘regular’ businesses learn from the flashy coffee giant? That’s what we’ll discuss with Joseph Michelli, the best-selling author of Leading the Starbucks Way. He’ll describe five principles for connecting with your customers, your products, and your people that come directly from the Starbucks playbook. The company gave Michelli exclusive access – from baristas to senior executives – to learn that success is all about loving your product, loving your customers, and loving your employees. Even in the face of business challenges. All of that and more in this episode.