by kevinadmin on May 13, 2011
Want to Become a Sponsor? Listen Here 2:30 min
The Document Strategy Podcast is a free and independent podcast dedicated to the promotion of document strategy design worldwide. We have listeners in over 30 countries. The program features current and compelling educational content for industry professionals and executive decision makers who need to design document strategies but struggle with how to do it. Each month we talk with industry leaders, innovators and best-selling authors in order to explore methods, technologies and techniques to design document strategies that result in real-world, bottom-line benefit.
The Document Strategy Podcast is the only podcast of its kind – an independent and respected voice for real-world document strategy design.
Episode Archive
by kevinadmin on May 2, 2013
May 2013
The Impact Equation – Interview with NY Times Best-Selling Author, Chris Brogan
Are You Making Things Happen or Just Making Noise? Marketing industry researchers tell us that typical a American consumer is exposed to as many as 5,000 marketing messages every day. Technology analysts say that we create 2.5 quintillion bytes of data – every day. With all this chatter and all this information it’s a fair question to ask in your business, your document strategy, your professional career: Are you making things happen or just making noise?
That’s what we’ll be discussing in this months podcast with Chris Brogan, the New York Times best selling co-author of the Impact Equation. How can you have impact in a world overwhelmed with media, messages and information? How can you build influence and trust with your customers and your audience? How do you take a good idea to the next level of impact? All of this and more in this episode of the document strategy podcast.
Best-Selling Author, Chris Brogan
Download Episode 52
Sponsored by:
Crawford Technologies
Craine Communications Group
by kevinadmin on April 17, 2013
April 2013
Special Report from Xplor2013 Conference
The Xplor User Conference and Vendor Forum is an event for electronic document professionals and one of the must-go events in the industry. The educational sessions cover a variety of topics that sharpen technical skills and perspectives, while the workshops and keynote speakers explore developing concepts and technologies that influence the industry, the market and the Xplor community.
But not everyone has the time, money or flexibility to attend industry events like Xplor. So this special podcast is a live report, directly from Xplor2013 in Florida. Joining us is Pat McGrew, industry expert and evangelist who will give us an on-the-spot report about what is happening at this year’s conference.
Document Industry Evangelist, Pat McGrew
Time – 25:40
Download Episode 51
Sponsored by:
Crawford Technologies
Craine Communications Group
OMI
by kevinadmin on March 4, 2013
March 2013
Maximum Success with LinkedIn – interview with author Dan Sherman
Most people know about LinkedIn, but if you think it is only a tool to find a job or post your resume online you are missing a big part of the equation. LinkedIn now has more than 200 million members, with nearly two new users signing up every second. Indeed, if LinkedIn were a country, it would have the 5th largest population in the world. For business professionals LinkedIn has long been the social media secret weapon of choice to build a higher profile, raise recognition and connect with new clients. Recently companies and corporations are also finding untapped potential using LinkedIn as well.
How can you leverage the growing power of LinkedIn for success? That’s what I’ll be discussing with Dan Sherman, author of the book “Maximum Success with LinkedIn” in this episode. Dan has some valuable advice on how to grow your business, generate quality leads, and drive traffic to your website using LinkedIn. Naturally, we’ll discuss how individuals can maximize LinkedIn too – ways to build your personal brand, turn your passion into profits, or simply find that job opportunity of your dreams.
Dan Sherman - "Maximum Success with LinkedIn"
Time – 27:40
Download Episode 50
Sponsored by:
Crawford Technologies
Craine Communications Group
by kevinadmin on February 1, 2013
February 2013
Maximizing Revenue Through Relevance – Interview with Sandra Zoratti
When it comes to marketing, customer communications and documents…success is often found by looking at the relevance of the message. Provide customers with relevant and timely information and it’s more likely that you’ll capture their attention. But how can you leverage the concept of “relevance” to improve your customer communications? What part should it play in your document strategy?
That’s what I’ll be asking my guest, Sandra Zoratti, the co-author of the book Precision Marketing: Maximizing Revenue Through Relevance. Sandra is an expert in global marketing and has worked for industry leaders like IBM, Ricoh and Avery Dennison. We’ll be talking about her new book, and ways that companies can make the most of their marketing efforts through relevance, technology and document strategies that work.
Sandra Zoratti
Time – 27:40
Download Episode 49
Sponsored by:
Crawford Technologies
Craine Communications Group
by kevinadmin on January 3, 2013
January 2013
The Best of 2012 interviews
We are pleased to present a sampling of some of the best interviews from 2012 in this episode. Expect to hear from Jeffery Hayzlett, best selling author of Running the Gauntlet and the Mirror Test. You’ll also hear from Dave Kerpen, author of Likeable Social Media…as well as Sean Geehan, author of The B2B Executive Playbook…both of which were also best sellers. Roger Kay, a columnist at Forbes will be part of the show, as will Matt Swain, a well known analyst from InfoTrends. Data expert Mark Donnatelli, content management expert Priscilla Emery, and print industry evangelist Pat McGrew all make appearances in this episode as well. Happy New Year everyone.
Time – 31:43
Download Episode 48
Sponsored by:
Crawford Technologies
OMI
Craine Communications Group
by kevinadmin on November 1, 2012
November 2012
Information Governance and ECM with Priscilla Emery
According to IBM, 90% of the data in the world today has been created in the last two years alone. About around 2.5 quintillion bytes of data is created everyday — everything from documents and records, to email, text messages, social media, images, video…and everything in between. As a result, many organizations are easily amassing terabytes—even petabytes—of information. All of it admissible in a court of law. Indeed, this information can often be the “smoking gun” that trial lawyers look for win the case or force a settlement.
Priscilla Emery
Our guest, Priscilla Emery, a respected ECM expert focused on records management, will discuss information governance, discovery and audits…and how companies must adjust their document strategies in order to mitigate legal and regulatory risk. How can you manage the convergence of traditional records management with the ever-evolving content management demands for e-mail, social media and Cloud-based documents? What steps should you take today to ensure your information governance and document strategies are prepared? All of this and more in this month’s episode.
Time – 42:45
Download Episode 47
Sponsored by:
Crawford Technologies
OMI
Craine Communications Group
by kevinadmin on October 8, 2012
October 2012
Special Report from GraphExpo with reporter Pat McGrew
It is trade show season in the document industry, but not everyone has the time or the funding to attend the various industry events throughout the year. Have no fear, we’ve got you covered in this episode with a live report from GraphExpo in Chicago. Our veteran industry reporter, Pat McGrew, returns to fill us in on the latest information.
Graph Expo 2012 is one of the premier international trade events for the graphic communications industry in United States. The show features leading manufacturers and suppliers exhibiting newly released products, technologies and services. Apart from the exhibition, the event also includes free educational seminars on more than twenty subject categories, created by industry experts, to provide attendees with market forecasts and practical information on key technologies, essential business strategies, and action-oriented solutions to boost the sales and profits.
If you are not able to attend this year, or even if you did, you won’t want to miss this episode.
A view from above the GraphExpo exhibit floor
Time – 24:00
Download Episode 46
Sponsored by:
Crawford Technologies
OMI
Craine Communications Group
by kevinadmin on August 30, 2012
September 2012
“Best Practices for B2B Communications” – Interview with best-selling author Sean Geehan
The world for Business to Business (B2B) companies is critically different from the world of their Business to Consumer (B2C) counterparts, but those differences are often overlooked, so says best selling author B2B business expert Sean Geehan. Sean’s book “The B2B Executive Playbook” has made several National Best-Seller lists, including: USA Today Wall Street Journal. In this episode we will explore the different challenges and opportunities B2B firms face, relative to their B2C brethren and how those challenges and opportunities should be accounted for in the design of your document and customer communications strategies. How can executives, decision makers, and change agents at B2Bs integrate an effective document strategy? And what does all this mean for document and info-tech industry professionals? …all of this and more in this month’s episode.
Best-Selling Author Sean Geehan
Time – 24:41
Download Episode 45
Sponsored by:
Crawford Technologies
OMI
Craine Communications Group
by kevinadmin on August 1, 2012
August 2012
“The Power of Data” – Interview with data guru, Mark Donatelli
In today’s data-driven business environment information equals power. Power to understand, power to personalize and power to make more intelligent business decisions. But harnessing the power of data takes a thoughtful strategy and a customer-centric approach. That’s what I’ll be discussing with this month’s guest, data guru Mark Donatelli. Mark is the director of Global Data Services at Acxiom where he works with multinational, consumer-focused companies on four continents to design strategies for data-driven marketing. I’ll ask Mark about harnessing the power of data to drive better communications and ultimately more profitable relationships with customers. Plus, he’ll explain what he calls the “zero moment of truth” when customers are most likely to buy and how can companies position themselves to take advantage of that moment of truth.
Mark Donatelli
Time – 33:41
Download Episode 44
Sponsored by:
Crawford Technologies
OMI
Craine Communications Group