Managing the Cycle of Change – Continued discussion from the book Designing a Document Strategy chapter six. Plus, a report from the OnDemand/AIIM info360 conference in Washington.
35:26 min
Download Episode 31 – April 2011
Interview with author and columnist Joe Rickard, plus a report from the PODi AppForum in Las Vegas. Building revenue and best practices in graphic communications and beyond.
35:00 min
Download Episode 30 – March 2011
Personalization, Privacy and the Data Dilemma. Strategies and tactics that help leverage the power of personalization while avoiding the pitfalls of privacy and data security.
34:22 min
Download Episode 29 – February 2011
Automated Document Factory techniques and strategies with guest Paul Abdool, chairman of Xplor International. Best practices to take advantage of an ADF.
35:21 min
Download Episode 28 – December 2010
Selling Your Document Strategy – Best practices to justify your effort and gain the sponsorship and support you need for your document strategy. Continued discussion from the book “Designing a Document Strategy” chapter six.
25:00 min
Download Episode 27 – November 2010
Managed Print Services: Strategies and Best Practices. What does a good MPS strategy entail? We’ll explore the most important aspects to consider. In the second half of the podcast, we’ll be joined by Mel Walker an independent MPS expert.
34:31 min
Download Episode 24 – October 2010
Cross Media Marketing Strategies. A live report from the InterACT conference in Chicago with Pat McGrew. Integrating print, online, mobile and social media to deliver interactive marketing campaigns that drive business results.
34:07 min
Download Episode 12 – September 2010
The impact of healthcare reform on member correspondence. What does new health care reform actually mean for health insurance providers? No one is exactly sure, but the process to produce member correspondence will be greatly impacted. We explore the most important areas to consider.
24:06 min
Download Episode 22 – August 2010
An interview with Jeff Hayzlett, best-selling author of “The Mirror Test” and former CMO of Kodak. Also Marianne Gaige reports on IPEX.
30:00 min
Download Episode 21 – August 2010