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Open Data Now – Open Data is the world’s greatest free resource–unprecedented access to thousands of databases–and it is one of the most revolutionary developments since the Information Age began. Author Joel Gurin discusses how entrepreneurs and companies can cash in on the wealth of all of this open public data to fuel hot startups, smart investing, savvy marketing, and fast innovation.

Listen to Joel Gurin on Episode 64

 

 

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People
One of the best-recognized and admired brands in the world, Starbucks single handedly transformed the ordinary delivery of coffee into a cultural phenomenon. Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, offers a perspective on the leadership principles that drove the iconic coffee company’s success.

Listen to Joseph Michelli on Episode 57

 


Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams
Leverage the power of the world’s largest professional network for all your business purposes. LinkedIn isn’t just about professional networking and job-seeking. Author Dan Sherman provides a user-friendly, step-by-step guide that lays out a clear road map for anyone just getting started with LinkedIn and also reveals advanced strategies that even experienced users will appreciate.

Listen to Dan Sherman on Episode 50

 


Designing a Document Strategy: E-Book Edition
A required text at universities in the US, Australia, Canada and England, this book by Kevin Craine is for managers, technicians and consultants who want to implement a document strategy for a large organization. At the heart is a five-phase process that will guide readers through the design of document strategy that will save money, improve performance and boost the bottom line. Anyone faced with the daunting task of implementing a document management system or any other large project will find the critical tools necessary for creating a viable strategy.

Listen to Kevin Craine each month on the show

 


The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
Gamification: It’s the hottest new strategy in business, and for good reason–it’s helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.

Listen to Gabe Zichermann on Episode 53

 


Precision Marketing: Maximizing Revenue Through Relevance
Marketers around the globe are recognizing that increasing customization and precision is critical to the customer communications. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data in order to target buyers in sophisticated ways. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver more powerful marketing results.

Listen to Sandra Zoratti on Episode 49

 


The Impact Equation: Are You Making Things Happen or Just Making Noise?
In The Impact Equation, authors Chris Brogan and Julien Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above – and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools to guarantee your message will be heard.

Listen to Chris Brogan on Episode 52

 


The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
The first book completely focused on successfully running B2B, which is very different from B2C. Over 30 percent of all B2B product development and marketing dollars are wasted. Leading B2B companies dramatically build their top and bottom lines when leaders realize that success resides with how they engage with the their customers. This book shows you how.

Listen to Sean Geehan on Episode 45

 


Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. And most important, learn how to truly engage your customers and help them spread the word. Author Dave Kerpen takes you on a guided tour of how to be human in a digital world.

Listen to Dave Kerpen on Episode 43

 


Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
What’s stopping you from making the changes your business needs to thrive? You’ve always had the ability to institute positive change in your company. Now, with Running the Gauntlet, you have the inspiration and knowledge to make it happen. The writing on the wall has never been clearer than it is now—and author and celebrity marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it.

Listen to Jeffery Hayzlett on Episode 40

 


Stop Talking, Start Communicating: Counterintuitive Secrets to Success in Business and in Life, with a foreword by Martha Mendoza
With startling insights and a dash of humor, Stop Talking, Start Communicating combines scientific research with real-world strategies to deliver a proven approach to more effective communication. Our overreliance on quick, cheap, and easy means of “staying connected” is eroding our communication skills and author Dr. Geoffrey Tumlin offers a number of important yet counterintuitive strategies are precisely what we need to interact productively and meaningfully in today’s digital world.

Listen to Geoffrey Tumlin on Episode 58